Snopes thinks it might be a Russian advertisement for the drink put on his head.
Plus someone on youtube pointed out between :53-:54 a paper instantly appears in front of one of the judges.
-----signature-----
<(o.O)> <(o.O<
(>o.O)> (>o.O<
<(''<
<( ' ' )> (>''
>
(>o.O)> (>o.O<
<(''<
<( ' ' )> (>''
>




